Art Direction, Design & Photography
When First Watch joined Vert as one of our clients their social channels relied heavily on UGC and had almost no custom content. Their audience responds well to actual photography vs. designed assets so we have to take that into account when coming up with ideas. Working closely with the First Watch team we have quarterly photoshoots to create custom content/photographs, as well as utilizing Instagram stories to test more design heavy content.
Creative Director: Jason Lehmkuhle