Art Direction, Design & Photography
When we first landed First Watch their feed relied heavily on user generated content and had a limited range of photography. Utilizing quarterly photoshoots plus designed advanced assets we have created a feed that showcases the personality of First Watch while still letting their food be the star. In addition to a revamp of their feed we have also shifted to creating more designed stories that “edutain” the First Watch audience, keeping them engaged and keeping First Watch top of mind for breakfast, brunch or lunch.
Creative Director: Jason Lehmkuhle