http://www.danielpatrickmurphy.com/first-watch daily 0.75 2023-06-27 https://images.squarespace-cdn.com/content/v1/57bd04f86a4963ff5fddb44e/1597882280816-CCQO9MB6LI19P6RUUVNJ/fw-casestudy-organic-social-phonemock.jpg First Watch - Organic Social Media When we first landed First Watch their feed relied heavily on user generated content and had a limited range of photography. Utilizing quarterly photoshoots plus designed advanced assets we have created a feed that showcases the personality of First Watch while still letting their food be the star. In addition to a revamp of their feed we have also shifted to creating more designed stories that “edutain” the First Watch audience, keeping them engaged and keeping First Watch top of mind for breakfast, brunch or lunch. - Creative Lead: Daniel Murphy Designers: Cece Bailey & Mallory Keeler Copywriters: Angie Jordan, Leah Curl, & Hayden Wilson https://images.squarespace-cdn.com/content/v1/57bd04f86a4963ff5fddb44e/1598205815421-I061ODAKCKWNCININ92A/web-stats-2.jpg First Watch https://images.squarespace-cdn.com/content/v1/57bd04f86a4963ff5fddb44e/1598195367779-60QWEG0DFYYIB70K00VG/FW_Alcohol-Color-Block-Bloody-Mary_1080x1080.png First Watch https://images.squarespace-cdn.com/content/v1/57bd04f86a4963ff5fddb44e/1598195380396-4XF2JK7XPU90NTR3LT6Y/FW_We%27re-Back-Paid-Social-General_1080x1080_v1.png First Watch https://images.squarespace-cdn.com/content/v1/57bd04f86a4963ff5fddb44e/1598195373802-FFGQY2YLC1E808VOFEQG/FW_National-Sun-eclub-Breakfast-Image_1200x628.png First Watch 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known for their quality ingredients and mouthwatering dishes now has a website to match. Featuring a completely custom single-page menu experience that allows users to browse and then click through to deeper descriptions, nutrition information and photos—all without the need to refresh and stall the page. Since the redesign we have doubled site traffic year over year, had a decrease in bounce rate of 1.6%, and an increase of 48% in eClub signups. - Creative Lead: Daniel Murphy IA/UX: Jason Lehmkuhle & Matt Griffin https://images.squarespace-cdn.com/content/v1/57bd04f86a4963ff5fddb44e/1598205792605-36ZVC5F4YLMOBPNAYZ2F/web-stats-1.jpg First Watch http://www.danielpatrickmurphy.com/howdy daily 1.0 2023-06-27 https://images.squarespace-cdn.com/content/v1/57bd04f86a4963ff5fddb44e/1597767641938-PEJSNQLXNOTWM8V9Q6XB/FW_homepage-Image.png Howdy https://images.squarespace-cdn.com/content/v1/57bd04f86a4963ff5fddb44e/1597767691777-Q4G7D2T9VC5RPR8EWEKX/HONDA_homepage-Image.png Howdy https://images.squarespace-cdn.com/content/v1/57bd04f86a4963ff5fddb44e/1598201065363-ISSKACWNU9TCRP9VY85T/AGCO_homepage-Image.png Howdy https://images.squarespace-cdn.com/content/v1/57bd04f86a4963ff5fddb44e/300f59df-b7c7-4cf4-84d0-46b638ca35f6/DPM_SIU-Homepage-Image.jpg Howdy https://images.squarespace-cdn.com/content/v1/57bd04f86a4963ff5fddb44e/ecc52163-2193-4edc-8d71-6f71a604e849/DPM_FFA-Homepage-Image.jpg Howdy https://images.squarespace-cdn.com/content/v1/57bd04f86a4963ff5fddb44e/1597756399802-MW8WWFLYGQUO7P4VCJ8Y/FW_homepage-BG-Tan.png Howdy https://images.squarespace-cdn.com/content/v1/57bd04f86a4963ff5fddb44e/1598212471560-D405YNFGS20CWR7PKZJZ/FW_homepage-BG-Tan.jpg Howdy https://images.squarespace-cdn.com/content/v1/57bd04f86a4963ff5fddb44e/1598212570601-IDWHSEQLO45VNOLMNN60/whitebg.png Howdy https://images.squarespace-cdn.com/content/v1/57bd04f86a4963ff5fddb44e/1598212570601-IDWHSEQLO45VNOLMNN60/whitebg.png Howdy https://images.squarespace-cdn.com/content/v1/57bd04f86a4963ff5fddb44e/1598212471560-D405YNFGS20CWR7PKZJZ/FW_homepage-BG-Tan.jpg Howdy http://www.danielpatrickmurphy.com/first-watch-app-process daily 0.75 2020-08-25 https://images.squarespace-cdn.com/content/v1/57bd04f86a4963ff5fddb44e/1598208648779-89568XL8ERS0Z5FMB385/User+Journeys-100.jpg First Watch App Process - Personas, User Journey & App Flow The first step in our app rebuild process was to establish personas, figure out which features would make the most impact for them, and create the IA and app flow that we would build against. https://images.squarespace-cdn.com/content/v1/57bd04f86a4963ff5fddb44e/1598208648779-89568XL8ERS0Z5FMB385/User+Journeys-100.jpg First Watch App Process - Personas, User Journey & App Flow The first step in our app rebuild process was to establish personas, figure out which features would make the most impact for them, and create the IA and app flow that we would build against. https://images.squarespace-cdn.com/content/v1/57bd04f86a4963ff5fddb44e/1598208647868-3138GQH1GHQLPMN4JP8J/fw-app-wireframes.png First Watch App Process - High Fidelity Wireframes Once we had the IA down we started working on hi-fi wireframes. Working with client stakeholders and the development team we created a fully functioning prototype in Invision to user test. https://images.squarespace-cdn.com/content/v1/57bd04f86a4963ff5fddb44e/1598208648252-9Z5674AJYX569S565YNE/fw-app-designs.png First Watch App Process - Final Designs Finally we created a fully functioning Invision prototype to establish the design system for the app, and get final buy in from key client stakeholders. A final deliverable of a Sketch file was handed off to the development team. http://www.danielpatrickmurphy.com/honda daily 0.75 2020-08-25 https://images.squarespace-cdn.com/content/v1/57bd04f86a4963ff5fddb44e/1598216638028-K18UEF0PXE3LNUXKWZ2U/honda-casestudy-organic-social-phonemock.jpg Honda https://images.squarespace-cdn.com/content/v1/57bd04f86a4963ff5fddb44e/1598214141737-YH2NAI0NNQPFT0LO73UZ/HONDA_Why-Honda-Feed-Post_1080x1080_v2.jpg Honda https://images.squarespace-cdn.com/content/v1/57bd04f86a4963ff5fddb44e/1598214119054-EY0O2FEOVNA1P1PPDJ5L/HONDA_EU7000iS-Testimonial-Ken.jpg Honda https://images.squarespace-cdn.com/content/v1/57bd04f86a4963ff5fddb44e/1598214118317-NV7H5OUBMFBQCN2784ZF/HONDA_Fathers-Day-Call-for-UGC_1080x1080_v1.jpg Honda https://images.squarespace-cdn.com/content/v1/57bd04f86a4963ff5fddb44e/1598214122568-OJD3RWYSLYTDIH59SIHU/HONDA_First-Boar-Friday-1.png Honda 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https://images.squarespace-cdn.com/content/v1/57bd04f86a4963ff5fddb44e/1598214139473-90ZI8MSF58C13XY58XKE/HONDA_Reduce-Plastic-Use_1080x1080_v3.png Honda https://images.squarespace-cdn.com/content/v1/57bd04f86a4963ff5fddb44e/1598214139135-1CIB3P76QSD3HZV80E94/HONDA_versattach-stack_1080x1350.jpg Honda https://images.squarespace-cdn.com/content/v1/57bd04f86a4963ff5fddb44e/1598215992812-V6VKBA5LXCR2C5AOX5GH/crusie-into-summer.jpg Honda https://images.squarespace-cdn.com/content/v1/57bd04f86a4963ff5fddb44e/1598215991827-XXPDYKUZLLDSH007207Z/fathers-day.jpg Honda https://images.squarespace-cdn.com/content/v1/57bd04f86a4963ff5fddb44e/1598215994197-KT7034LJO476KTRJ5U3S/hrn-campaign.jpg Honda https://images.squarespace-cdn.com/content/v1/57bd04f86a4963ff5fddb44e/1598217580262-TVHXEBV5I0OP07ROV4TM/honda-paid-media-phone-mock.png Honda http://www.danielpatrickmurphy.com/agco-1 daily 0.75 2020-08-25 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Utilizing quarterly photoshoots plus designed advanced assets we have created a feed that showcases the personality of First Watch while still letting their food be the star. In addition to a revamp of their feed we have also shifted to creating more designed stories that “edutain” the First Watch audience, keeping them engaged and keeping First Watch top of mind for breakfast, brunch or lunch. - Creative Lead: Daniel Murphy Designers: Cece Bailey & Mallory Keeler Copywriters: Angie Jordan, Leah Curl, & Hayden Wilson https://images.squarespace-cdn.com/content/v1/57bd04f86a4963ff5fddb44e/1687889641535-DYQZW0UOAY7GAAPJCUZC/SIU_Built-For-Now_Campaign-Style-Guide_v5+%281%29_Page_02.jpg Simmons University https://images.squarespace-cdn.com/content/v1/57bd04f86a4963ff5fddb44e/1687889640801-EQOPZI8U9GYCA5EYPFDX/SIU_Built-For-Now_Campaign-Style-Guide_v5+%281%29_Page_03.jpg Simmons University https://images.squarespace-cdn.com/content/v1/57bd04f86a4963ff5fddb44e/1687889640714-5D4JGSBBRLVT7L88ISNY/SIU_Built-For-Now_Campaign-Style-Guide_v5+%281%29_Page_04.jpg Simmons University 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relied heavily on user generated content and had a limited range of photography. Utilizing quarterly photoshoots plus designed advanced assets we have created a feed that showcases the personality of First Watch while still letting their food be the star. In addition to a revamp of their feed we have also shifted to creating more designed stories that “edutain” the First Watch audience, keeping them engaged and keeping First Watch top of mind for breakfast, brunch or lunch. - Creative Lead: Daniel Murphy Designers: Cece Bailey & Mallory Keeler Copywriters: Angie Jordan, Leah Curl, & Hayden Wilson http://www.danielpatrickmurphy.com/about daily 0.75 2019-06-16 https://images.squarespace-cdn.com/content/v1/57bd04f86a4963ff5fddb44e/1484004499085-EOQJV8PPH5PUZPZMMYOH/Daniel-Patrick-Murphy-About-Photo.jpg About http://www.danielpatrickmurphy.com/first-watch-free-delivery-campaign daily 0.75 2021-02-06 https://images.squarespace-cdn.com/content/v1/57bd04f86a4963ff5fddb44e/1612635785336-T4A7ZHEU036V2K770WY3/fw-free-delivery-paid-media.png First Watch Free Delivery Campaign - Organic Social Media When we first landed First Watch their feed relied heavily on user generated content and had a limited range of photography. Utilizing quarterly photoshoots plus designed advanced assets we have created a feed that showcases the personality of First Watch while still letting their food be the star. In addition to a revamp of their feed we have also shifted to creating more designed stories that “edutain” the First Watch audience, keeping them engaged and keeping First Watch top of mind for breakfast, brunch or lunch. - Creative Lead: Daniel Murphy Designers: Cece Bailey & Mallory Keeler Copywriters: Angie Jordan, Leah Curl, & Hayden Wilson https://images.squarespace-cdn.com/content/v1/57bd04f86a4963ff5fddb44e/1612637224094-M28HAHWXL6CFYU2ZTOKK/fw-free-delivery-email-campaign.png First Watch Free Delivery Campaign https://images.squarespace-cdn.com/content/v1/57bd04f86a4963ff5fddb44e/1612639596824-TVQU86P288IBL95DB6AT/fw-free-delivery-org-social-media.png First Watch Free Delivery Campaign