AGCO: Your Agriculture Company
ROLE: CREATIVE LEAD | AGENCY: VERT
What started off as a digital Christmas card campaign grew into a multifaceted partnership across the digital spectrum. Our social strategy and foundation paired with creative that did more than just show off a tractor was able to gain AGCO over 103% increase in followers and over 90mm social impressions. We were able to make their digital presence match their worldwide renown.
AGCO Digital
Christmas Card
Our first project at Vert with AGCO was their 2017 holiday card. We knew we needed to knock their socks off with a big idea to secure them as a client. We settled on a holiday video that featured clips from all of their offices around the world wishing their customers a Merry Christmas. We housed the video on a landing page to easily spread the holiday cheer, and sent out an email to their customer database to announce it. The 2017 card was such a success that we did the project in 2018 & 2019 as well.
-
Creative Lead: Daniel Murphy
Designer: Mallory Keeler
Copywriter: Leah Curl
Organic & Paid Media
The AGCO feed relied heavily on user generated content before we took over, and while it was an important pillar in our strategy, we wanted to make sure to feature more creative that engage the audience. Working in illustrations, animations, infographics and light video we were able to diversify their feed. We also supported their efforts on the paid media front by promoting initiatives from new product launches to Frida, their Animal Welfare Ambassador.
-
Creative Lead: Daniel Murphy
Designers: Cece Bailey & Mallory Keeler
Copywriters: Hayden Wilson & Angie Jordan
AGCO Agriculture Foundation Videos
In 2018 AGCO launched their AGCO Agriculture Foundation (AAF) with a goal of ending world hunger. In 2019 they came to us to create a series of videos to be used internally and externally to explain what the foundation was, how employees could get involved, and what initiatives they were going to be focusing on. We were provided with hours of interview footage with key stakeholders and had to create 8 cohesive videos that told the story of AAF.
-
Creative Lead: Daniel Murphy
Designer: Mallory Keeler