FFA AgExplorer Website
ROLE: LEAD ART DIRECTOR | AGENCY: OLOGIE
As the lead art director for this project my role was to take the AgExplorer website from conception to fruition. Based on the information architecture and sitemap from our digital team and I created lo-fi wireframes, hi-fi wireframes, and then finally the high fidelity designs. We worked closely with client stakeholders to establish a website that felt in line with their brand refresh, but still easily accessible to all users.
AgExplorer Website
While most of this content was already available on FFA’s main website, a lot of it was buried and hard to find. The goal of this site was to make an easily accessible spot for students to be able to find all the career information they could ever want or need. Additionally, this made it so that educators can utilize this website as a tool to make their lesson plans more robust.
Take a look around the site here.
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Creative Director: Tyler Spahr
Copywriter: Anasha Stevens
Interactive Quiz
A net new part of this digital experience was creating an interactive career quiz that would allow students to find potential careers that could be a good fit for them in the agriculture space. Working with our strategy and digital media teams we came up with a quiz that would sort potential careers as the user goes through the quiz. Featuring a progress bar to show how much more they need to fill out, as well as a results banner that updates with career matches as the user moves through the quiz.
Take the quiz, if you’re interested.
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Creative Director: Tyler Spahr
Copywriter: Anasha Stevens